This a blog for you and by you — our PRSSA members. The topics will include anything pertaining to the industry, from networking and professional development to internships and PR news. If you are looking for information or advice, this is the place for you. It will also be a great way for prospective PR students to get an inside look into what Hofstra PRSSA does and what it can offer.
By Julia Sylvain Think about some of the most prominent companies today, such as Apple, Amazon, Nike and many more. These companies have one thing in common that makes them distinguishable and memorable — their branding. In the PR industry, we constantly hear the importance of establishing a brand for our clients. With a clear … Continue reading Personal Branding as a PR Professional
By Eleni Kothesakis On Saturday, April 10, Hofstra’s PRSSA hosted our Annual Spring Conference sponsored by ZE Creative Communications. The theme of this year’s conference was “PR Puzzle: Challenging Change.” From the pandemic to new digital advancements, public relations practitioners are constantly adapting to new changes within the field and the world as a whole. … Continue reading Hofstra’s PRSSA Hosts Annual Spring Conference: “PR Puzzle: Challenging Change”
By Eleni Kothesakis On Monday, March 8, people across the globe were celebrating International Women’s Day. People were expressing love for the strong women in their lives, companies were appreciating their female staff members and Burger King was…saying that women belong in the kitchen. The fast-food chain caused controversy on Twitter when the official Burger … Continue reading Burger King Under Fire For International Women’s Day Advertisement